Turn your partnership investment into revenue.
With a joint value proposition simple enough to resonate and consistent enough to earn trust, you get a narrative that's easy to say and hard to forget.
WHY IT MATTERS
Only 4% of executives say their company has a strong, consistently understood value proposition.¹
The other 96% are leaving leads on the table.
A joint value proposition doubles the challenge, and the opportunity.
Two brands, two audiences, two sets of language, all pulling in the same direction to show customers why they need your combined offering and why they should choose you.
“Mix takes concepts that I explain in hour-long presentations and turns them into simple messaging that can be shared in social media posts, and thematically on our website.”
Jim, CIA Solutions
How it works
01
The Mix Consulting team starts by studying the platform's positioning and your offering's place alongside it.
02
We run a focused one-hour development session to surface the combined value.
03
The output is a complete messaging and positioning framework (MPF).
The MPF
A foundation for your sales and marketing, and a shortcut for every asset that comes after.
Filled with copy you can lift directly into marketing campaigns, it’s built on what makes you and the platform unique.
What's in the MPF
POSITIONING STATEMENT
A concise, audience-ready statement of what your partner offering delivers and why it matters.
JOINT VALUE STATEMENT
A plain-language paragraph that explains the combined value of the joint offering, built for sales, web, and campaigns.
CUSTOMER PROFILES BY SEGMENT
Audience segments with pain points and goals, grounded in what came out of the development session.
KEY CO-VALUE BENEFITS
Three "better together" value statements with where-to-use guidance for each.
PLATFORM QUICK-START MESSAGES
Segment-specific copy blocks: email subject lines, hero headlines, hooks, and 25-, 50-, and 100-word copy.
CAMPAIGN HOOKS, VALUE HEADLINES
A library of short, direct statements the partner’s team can pick up and use in GTM efforts.
Stand out
Translate your offering into a differentiated joint narrative that your team can repeat with confidence, replacing generic listing language with specifics that highlight why you're the right choice. Plus, provide platform sellers and reps with a succinct pitch that speaks to their needs and builds a win-win: your offering helps them hit their numbers; their sales help you grow.