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News
The latest from Mix: updates, perspectives, and a few good rambles.


Psychological safety in the workplace: Change your culture, change your margins
High employee turnover rates, low productivity, and discontentment are symptoms of a toxic work environment. That’s what’s killing your bottom line.

Kat Rearden
May 214 min read


Cooking with robots: AI recipe cards for accomplishing quick and specific marketing tasks
You walk into your kitchen one morning to find it has been drastically upgraded overnight. Your refrigerator now offers “personalized nutrit

Vera Pashkevich
Apr 43 min read


Kindness matters: Even the robots know it
Kindness is good for everyone. I don’t remember much about my childhood violin teacher. I vaguely recall that she was young and pretty—in...

Amber Davis
Apr 35 min read


Hallucination calibration: Why AI hallucination is a good (and complex) thing
Let’s say you’re born with the gift of a great sense of humor. At about age 12, you start to figure this out, and you’re fired up about...

Kathryn Courtney
Mar 273 min read


Micro-motives: how artists and creatives can find joy and purpose in business
I am an artist and a writer, and I am happy working at a marketing consultancy. I don’t feel like a sellout. I don’t worry that my...

Amber Davis
Mar 158 min read


Typography matters: anatomy of a typeface
Typography—the art and technique of arranging type—can double the impact of your branding and marketing efforts. "0 through 9" by...

Amber Davis
Mar 45 min read


Punctuation conquers all, part three
My high school boyfriend’s name was Mark. (No, really. That’s not a punctuation joke.) We met junior year in Honors English class....

Amber Davis
Feb 213 min read


The power of emotional design
Attractive marketing assets work better. They garner more completed calls-to-action—and therefore lead to more sales—than less...

Amber Davis
Feb 194 min read


Trying to remember something that doesn’t exist: How AI excavates images from static
It was that one time, remember? It was…where was it again? We were in Monaco. It was spring…no July. Or was that a movie? No, it was...

Kathryn Courtney
Feb 183 min read


Punctuation conquers all, part two
The month of love continues and my love for punctuation never wanes. Like Lynne Truss, author of the most entertaining book on...

Amber Davis
Feb 143 min read


Boost your marketing muscle with consumer psychology
The secret to effective marketing is asking the question: Why?

Amber Davis
Feb 104 min read


Punctuation conquers all, part one
Welcome to February, nerds. ‘Tis the season of love. So, obviously, I’ve been thinking a lot about punctuation.

Amber Davis
Feb 73 min read


The subversive power of abandoning goals
I have a disdain for goals. I think they are one of the mechanisms driving modern people to live inauthentic lives.

Kathryn Courtney
Feb 63 min read


Visual hierarchy: Make 'em look, and make 'em stay
Visual hierarchy lengthens user engagement and strengthens the impact of your messaging. Here's what it is and how to get it.

Amber Davis
Feb 55 min read


Stake a claim: How hypotheses make for better marketing
Your writing will be better—more effective, more inspiring, and more readable—when you open with a hypothesis.

Kathryn Courtney
Feb 33 min read


The chaos of dangly bits: Gird up your participles
English grammar is fun. It’s like a puzzle-game of creativity, with a smorgasbord of parts and pieces from different etymological roots, and

Amber Davis
Feb 33 min read


Dare disturb the universe: poetry for leaders
Too often in the past, hard skills were valued over soft skills in the business world. Specific, tangible, technical abilities related to...

Amber Davis
Jan 315 min read


It's okay to be awesome: Making 2025 the year of overconfidence
We're taking this mantra with us all the way through 2025.

Kathryn Courtney
Jan 233 min read


The beginner’s guide to using artificial intelligence like a human marketer
The recent advancements in artificial intelligence have been swift, confusing, and pervasive, so it feels important to disclose that a...

Vera Pashkevich
Jan 27, 20233 min read


Marketing lessons from the homeless guy in the bathroom
There is a story in my family that has become a kind of parable. My sister’s husband was struggling with some interpersonal professional...

Kathryn Courtney
Jan 16, 20234 min read
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