SERVICES

Mix Consulting provides a wide range of services, so you can choose the right mix of support to reach your goals. Learn more about how we help marketing teams move work forward with clarity and impact.

Strategy & positioning

Strategic marketing & positioning
Brand development
Value and joint-value messaging
Strategic technology storytelling
GTM and marketing campaigns
AI workflow integration

Deliverables: Messaging frameworks, audience profiles and segmentation, customer journey and engagement maps, AI-assisted marketing workflows, end-to-end marketing campaigns

Programs & performance enablement

Partner programs and enablement
Joint value proposition development
Day-to-day program support
Marketing training
GTM process/scale consulting
Program measurement and optimization

Deliverables: Sales and partner enablement content, product and solution collateral, executive and sales presentations, program toolkits and guides, AI-assisted workflows

AI solution rollouts

1. Build trust and credibility in AI

Reframe AI as more than “smart tech” but as a trustworthy collaborator in decision-making, efficiency, and innovation.
Address risk, bias, transparency, and governance up front especially for regulated industries.
Position your solution as both innovative and responsible.

2. Translate technical depth for diverse buyers

Start with your buying audience and meet them where they are.
Visualize how your AI solution can get them to a better future state.
Focus on use cases, especially for repeatable business functions.

3. Launch with clarity and momentum

Prioritize reaching highest propensity audiences and channels to grab quick momentum.
Humanize the tech through explainer videos, product demos, and customer POVs.
Enable sellers with product and customer understanding and narratives that meet customers where they are.

ISV Partner Programs

1. Clarify joint value propositions

Translate technical integrations into value-based messaging.
Develop use-case-aligned joint value narratives across key industries and buyer personas.
Equip partners with messaging frameworks that align with your product roadmap and field motions.

2. Accelerate partner readiness

Design onboarding flows and enablement toolkits that reduce time-to-market.
Build modular content templates partners can localize or customize.
Create co-branded pitch decks, landing pages, and campaign-in-a-box assets.

3. Drive ecosystem influence

Develop spotlight content (e.g. solution briefs, case studies, thought leadership) that features high-performing partners.
Operationalize how partners co-market with you through repeatable content workflows and campaign planning guidance.
Elevate your brand as the most partner-friendly platform in your space.

Cloud GTM

1. Differentiate in the cloud-first economy

Clarify your solution’s business outcomes, like cost flexibility, resilience, or time to value.
Understand target audiences based on cloud sentiment.
Align product messaging with the buyer’s maturity stage in their cloud journey.

2. Partner for scale

Craft joint GTM messaging with hyperscaler alliances (AWS, Azure, GCP) and ISVs.
Build cloud marketplace messaging and onboarding kits for channel sales.
Develop industry-specific positioning for vertical clouds, solutions, and use cases.

3. Support sellers and field team

Design full-funnel messaging toolkits: battlecards, sales decks, objection-handling scripts.
Run GTM workshops with product marketing, alliances, and regional field teams to ensure alignment and momentum.
Create packages of proof points, case studies, and demos that help move deals forward.

Strategic marketing for complex sectors

From regulated industries to technical ecosystems, we help high-growth teams translate complexity into momentum.

Healthcare & biotech

Telecom

Technology

WHERE TO FIND US

Our team is based in Seattle, with sprouts in several other cities.

But no matter where you are — and no matter where we are — you can always find us here.