Microsoft Copilot+ PC
In the spring of 2024, Mix was approached to develop a comprehensive sales enablement kit for the launch of the Copilot+ PC, an innovative class of computing devices built on a powerful silicon NPU-powered chip. The kit included a sales guide, telesales script, battle card, pitch deck, and persona guide, all designed to help partners engage early AI adopters and highlight the unique benefits of the Copilot+ PC. Translated into 9 languages, these assets unlocked global sales opportunities for Microsoft partners.
ISV AI toolkit (“AI recipe cards”)
The Mix team developed innovative AI Recipe Cards to help Intuit's app-dev partners elevate their AI-driven marketing content creation. Recognizing our sophisticated audience needed more advanced AI resources, we created these actionable, snackable guides featuring specialized LLM prompts and implementation tools. These first-of-their-kind resources empowered developers to immediately leverage AI-powered messaging capabilities while respecting their technical expertise.
Microsoft for education sales enablement
Mix supported Microsoft Device Partner Sales (DPS) by standardizing a comprehensive bill of materials across multiple lines of business, with special focus on Microsoft Education. We developed messaging for diverse K-12 and higher education decision makers, creating a complete sales enablement kit. The package included a detailed sales guide with call scripts and objection handling, target customer personas, competitive analysis, pitch deck, battlecard, and additional supporting materials—all designed to unify Microsoft's educational device strategy and empower partners to effectively engage education customers.
CIA solutions curiosity funnel
CIA Solutions, an Intuit partner, develops industry-specific software for midscale hotels— a largely untapped market overshadowed by solutions targeting luxury brands. This audience faces challenges they may not even be aware of, particularly with profit margins. Our team delved deep into understanding the unique problems of this specific vertical, building human-level hooks and corresponding visual concepts to capture attention. We also crafted comprehensive messaging for all levels of awareness, aligning with CIA’s mission.
